Not for the happy few. For as many people as possible. We build, license, and partner around proven tools — DISC, motivators, RAW-10 — and share the work and the rewards openly with our trainers, distributors, and HR allies.
We build learning- and development programmes around our own RAW-10 framework, combined with assessments from the Navigator Platform. Three pillars, one belief: insight without action is just a nice reflection.
RAW-10 framework. Situational DISC. Ensize motivators. Years of research into how humans behave under pressure, distilled into tools any trainer or coach can use.
Deeper understanding of behaviour, drivers, and motivation. Not to label people, but to understand why they do what they do — and what to do about it.
Insight without action is wallpaper. We push for the small, repeatable steps that actually shift behaviour — in the founder, in the team, in the customer.
That isn't a marketing promise or a grant-application line. It is how we make choices: which product we build, which partner we work with, what price we put on things. Our free Universal DISC certification is one example. There will be more.
Four characters, one mission. Complementary where it can be, equal where it must.
Theo brings stillness, sharpness, and depth together. With more than eight years in behaviour and emotional intelligence, he helps people and teams understand why they do what they do — without jargon, with insight that lands.
"When our mission resonates with you, you are short-changing yourself and others by not joining in. Join the mission, join the movement."
Peter is an entrepreneur to the bone. He has been building companies for twenty-six years, with all the highs and the lows. He lived through a bankruptcy and rebuilt. Precisely because he has been through it, he knows what it takes to build a business — and to redirect it.
"HBG is not a company. It is a movement that sets something in motion and never lets you go. It is something I want everyone to feel."
Olga focuses on making DISC tangible. Her own business drawings, visual frameworks, and explainer videos turn abstract behavioural science into something you can see. 23+ years of entrepreneurship. Founder of blijopdewerkvloer.nl and begrijpjekind.nl — both integrated within HBG.
Miquelle represents the sharp eye for quality and execution. She brings freshness, creativity, and the willingness to take a stand. The driving force that makes sure HBG doesn't just dream but actually delivers.
We are not opening our own offices abroad. We partner with experienced trainers, coaches, and distributors who want to bring HBG's methodology into their own country.
Add HBG's behavioural-insight toolkit to your existing practice. Licensed materials, methodology updates, certification path. We share the work and the rewards openly.
Bring our assessments, programmes, and the RAW-10 framework to your country. We've built the digital infrastructure — you bring the local relationships and language.
Are you a behavioural-science firm, an HR consultancy, or a training academy looking for European partnerships? Let's talk. We work openly and for the long term.
Send us a short note about your market, your audience, and the kind of partnership you have in mind.
For partnership inquiries, distribution proposals, or licensing requests outside the Netherlands and Belgium, get in touch directly. We read every message.
start@humanbehaviourgroup.comFor Dutch and Belgian clients, please continue to humanbehaviourgroup.nl.
